While dining and chatting with a friend this past summer in London about pop-up shops, Gita Chowdhury had decided she wanted to bring this idea to Baltimore….and why not?! It was the perfect opportunity for her to open her doors to a wider audience. The idea was brilliant! Naturally, she wanted to open in a completely different area than where dresscodebygita is currently located. Harbor East is a beautiful area located by the waterfront and one which has really evolved over the years. It has now become the hippest and most vibrant area of Baltimore, filled with great restaurants, shops and more! This would be the perfect location, Gita thought to herself.
Gita proposed the idea, accompanied with many articles about pop-up shops, to Michael Beatty, President of H & S Properties. He loved the idea of bringing pop-up shops to Harbor East…and the holidays were a perfect time to do so!
She was able to secure her space at 100 International Drive, and the next step was to think about the transformation! How exciting! Gita teamed up with Natalie Beatty to figure out how to turn this space into the perfect pop-up shop for dresscodebygita. They thought it was best to work with what they had as this is VERY temporary. As you can see in the photos, the space is really bare and still being constructed, so together, Gita and Natalie felt the idea of industrial and rugged was the way to go…think hemp, natural colors, metals, wood, corrugated cardboards…..Pop-up shops are super fun but it was time to get to work!!! The lists of lists have been piling on, and each day we think of more things that need to get done, but thanks to our great team we are making great progress....we think....we hope.... Which reminds me...time to get back to my list of to-dos....
Ordered bags...CHECK! Ordered jewelry tags...CHECK! Picked up furniture...CHECK! Furniture needs to be assembled?! ...
Ordered turkey?! .....uh oh.........
Check out our photos of our space and keep popping in for updates on our transformation!
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